Pet Certification - Wittycloud - Creative Marketing Ideas For Everyone

Pets are becoming more and more like children or family members to their owners, so they are understandable quite upset when they learn they can’t always bring their little family member wherever they’re going. Your company can be the one they thank when that changes!


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Pet Certification

Summary

Pets are becoming more and more like children or family members to their owners, so they are understandable quite upset when they learn they can’t always bring their little family member wherever they’re going. Your company can be the one they thank when that changes!

Objectives

Channels

Industries

Budget

Concept

To make sure that different businesses and establishments are safe for pets to enter, create a certification program that awards local businesses a certification if they pass and are considered pet-friendly. To be able to pass your certification program, the business must accept pets on the premises and provide certain services, such as offering pet food and water, designated area for pets to play and have fun, or pet sitter on the premises.

Partnerships

The businesses that you certify will act as spokespeople of the initiative and promote the program by having their certification displayed proudly on their premises. They will also promote the certification program on their social media platforms and through any other promotional tools that they have available, including word-of-mouth with other local businesses.

Execution

As part of the certification program, develop an app that presents all of the certified businesses on a map. This allows the app users to find the closest certified pet-friendly establishment and will provide them with the opportunity to rate the establishments as well, thus creating a reference platform for pet-friendly establishments across your region or country.

Benefits

  • Position your company as a supporter of pet welfare
  • Position your company as a leader in your industry
  • Increase your customers’ database
  • Promotional opportunities through the app
  • Local and national PR opportunities

Additional information
Objectives

Brand Awareness, Branding, Online Traffic, Social Responsibility

Channels

App, Digital, Program

Industries

Pets and Animals, Public Sector, Travel and Tourism

Budget

$$$

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