Pet Passport - Wittycloud - Creative Marketing Ideas For Everyone

More and more people are becoming aware of the importance of the “Adopt, Don’t Shop” movement, which supports adopting pets from a shelter rather than a breeder or buying them from an inhumane facility. Help further this initiative by providing incentives from your company.


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Pet Passport

Summary

More and more people are becoming aware of the importance of the “Adopt, Don’t Shop” movement, which supports adopting pets from a shelter rather than a breeder or buying them from an inhumane facility. Help further this initiative by providing incentives from your company.

Objectives

Channels

Industries

Budget

Concept

Animals hold a special place in many of our hearts, so the last thing that you’d want is for them to be exposed to inhumane treatment or breeding practises. To help ensure the health and well being of the animal in your community, and the communities your company has other locations in, start an initiative that provides another incentive for people to adopt their next pet. Working in collaboration with one or more local animal shelter, set up a system that provides people who have adopted an animal to receive a lifetime discount on one or more of your products. This initiative will not only be able to increase your consumer base, but also help you retain your customers through the promise of lifelong discounts. Owners who got their pets prior to the establishment of this initiative will also be inspired to shop at your locations because of your public commitment to causes supporting animals.

Partnerships

The shelters that you work with to set up this new initiative will also work as the ambassadors or spokespeople for it. They will promote your company, its values, and your discount offer in media interviews, through promotional materials displayed on their premises, on their social media platforms, as well as through any other promotional platforms that they might have access to.

Execution

During the adoption process of their animal, the new owner will receive a pet passport that identifies them in your company’s database as qualified for a discount during each of their trips to your stores. These passports will also function like loyalty cards, allowing customers to collect points with every purchase. The data collected in the creation of each of these passports will allow your company to send out personalized promotions according to the customer’s purchase history.

Benefits

  • Establish your company as a leader in your industry
  • Showcase your company’s dedication to supporting causes benefiting animals
  • Data collection opportunities
  • Community outreach opportunities
  • Content creation opportunities
  • Local to national PR opportunities

Additional information
Objectives

Brand Awareness, Data Collection, Lead Generation, Loyalty, Sales, Social Responsibility

Channels

Program

Industries

Pets and Animals, Public Sector

Budget

$

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