Pop-Up Fest - Wittycloud - Creative Marketing Ideas For Everyone

Die-hard festival attendees wait a whole year to get their fix of live entertainment, non-stop fun, and what is essentially one of the social events of the year, but what is there for them to do during the off-season? Keep those fans invested with year-round festival pop-ups.


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Pop-Up Fest

Summary

Die-hard festival attendees wait a whole year to get their fix of live entertainment, non-stop fun, and what is essentially one of the social events of the year, but what is there for them to do during the off-season? Keep those fans invested with year-round festival pop-ups.

Objectives

Channels

Industries

Budget

Concept

Partner with local festivals to throw off-season pop-up festivals on your company’s premises, each one having a different focus. The idea is not to create a massive festival like the annual ones that people wait all year for, but rather to create just a small taste of what that annual event will be like in order to keep the public invested and anticipating the main festival event. The various themes of these pop-up festivals can range from music, to art, to film, and even food. By creating these pop-up events, you not only are able to tap into different groups of festival attendees, but your company is also able to attract the attention of different branches of media.

Partnerships

The production teams behind the festivals that you are creating the events with will promote these pop-up events. They will get the word out using their social media platforms, as well as any additional promotional platforms that their teams might have access to.

Execution

Reach out to the main festivals’ usual sponsors as potential sponsors or partners for these events that your company will be throwing. Their products or services will become the main focus of each pop-up, hyping up the attendants to visit their booth or purchase their products again when the main festival takes place.

Benefits

  • Position your company as a supporter of fellow businesses
  • Showcase your company’s ability to foster a community within the industry
  • Local PR opportunities
  • Content creation opportunities
  • Sponsorship opportunities

Additional information
Objectives

Brand Awareness, Event activation, In-store Traffic, Sponsorship Activation

Channels

Events

Industries

Arts and Entertainment, Education, Hospitality, Public Sector, Retail, Travel and Tourism

Budget

$$

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