Public Raid - Wittycloud - Creative Marketing Ideas For Everyone

Commuting via public transport can be considered stressful or boring by those who use it regularly, but with this new promotion your company can get people excited about using public transportation again.


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Public Raid

Summary

Commuting via public transport can be considered stressful or boring by those who use it regularly, but with this new promotion your company can get people excited about using public transportation again.

Objectives

Channels

Industries

Budget

Concept

Everybody knows that taking public transportation is the more environmentally friendly option, but they don’t always understand that it can be the fastest and most efficient way to get where they are going too. Demonstrate all of the benefits that come with taking public transportation over personal transport by hosting an event in which participants must find clues that have been placed at specific coordinates, but they can only get to these coordinates via public transportation. The participant that finds all of the clues first wins a year of free access to the public transportation of his or her choice.

Partnerships

Partner with an entertainment organization that hosts raids or similar events to help you plan yours and also act as the ambassadors for the event as well. They will work to promote public transportation and your raid amongst their loyal clientele through word-of-mouth, on their online platforms, and through any other promotional tools that they might have available to them.

Execution

Each participant must first register online to participate in the event, and once they have done that they will have access to the online map of clues on your website. Participants will also be asked to give the platform access to their mobile’s geolocation, allowing interested viewers at home to participate by keeping track of who is in the lead. At-home participants can also register to be able to comment on the map and provide the people hunting clues with tips on which routes are the fastest options.

Benefits

  • Generate an excitement about using public transportation
  • Promote environmental values
  • Demonstrate the innovation and creativity of your company
  • Generate online engagement
  • Data collection opportunities
  • Content creation opportunities
  • Local PR opportunities

Additional information
Objectives

Brand Awareness, Event activation, Online Traffic, Product Demonstration, Product Launch, Social Responsibility

Channels

Competition, Digital, Events, Experiential

Industries

Public Sector, Travel and Tourism

Budget

$$

About

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Contact

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