Repair Tag - Wittycloud - Creative Marketing Ideas For Everyone

There’s a whole generation of consumers coming up that decide on what to purchase based on the amount of waste that will or won’t be produced. Use this insight to create an initiative that caters to this market and promotes your environmental values at the same time.


Categories ,

Repair Tag

Summary

There’s a whole generation of consumers coming up that decide on what to purchase based on the amount of waste that will or won’t be produced. Use this insight to create an initiative that caters to this market and promotes your environmental values at the same time.

Objectives

Channels

Industries

Budget

Concept

The younger generations are becoming increasingly aware of the current state of the environment and have looked into the many different steps they can take to help improve it. One of the major steps that this new market of consumers have decided to take to help save the planet is by finding ways to repair their items instead of throwing them away. Help these customers make their decisions easier by implementing a new in-store and online rating program for your products that lets potential buyers know just how difficult a product will be for a person to repair themselves; ratings will range from “very easy to repair”, to “might need some experience to repair”, to “you will need to hire a professional to repair”. Depending on how confident your buyers are with their skillset, they will be able to decide on what product they should buy based on whether or not they feel like they’d be able to repair it if necessary. This new initiative will have your environmental values on display and a new generation of consumers waiting to get at your products.

Partnerships

Partner with a “Right to Repair” organization to act as the spokespeople for this new initiative. They will be able to help educate the consumers, promote your company and your environmental values, as well as this new rating system through interviews with the media, posts on their various social media accounts, as well as through any other promotional platforms that they might have available to them.

Execution

Promote this initiative online by creating a series of content that has specialists showing your potential customers exactly how to repair your products. Engage with your customers in-store by hosting repair clinics during which your company representatives and specialists offer workshops to people that have purchased a product in your store.

Benefits

  • Establish your company as a leading force in the effort to save the environment
  • Consumer engagement opportunities
  • Online engagement opportunities
  • Potential to increase traffic both in-store and online
  • Content creation opportunities
  • Local to national PR opportunities

Additional information
Objectives

Branding, In-store Traffic, Lead Generation, Online Traffic, Product Demonstration, Social Responsibility

Channels

Digital, Print, Program

Industries

Apparel, Autos and Vehicles, Beauty and Health, Computers and Electronics, Home and Appliances, Industrial, Pets and Animals, Retail, Sports and Fitness

Budget

$$

About

Wittycloud is a digital library filled with amazing royalty-free creative marketing ideas. Our mission is to make creativity accessible to everyone.

Contact

Feel free to contact us if you have any inquiries about our services. Please send us an email at hello@wittycloud.com and we will get back to you as soon as possible.

Privacy Preference Center