Reverberation - Wittycloud - Creative Marketing Ideas For Everyone

Two things are often common amongst heritage buildings; the first being that they come with incredible stories, and the second being that their design and construction make for some great acoustics. Most organizations promote just the historical element, but yours could pull in more visitors by highlighting both with this new initiative.


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Reverberation

Summary

Two things are often common amongst heritage buildings; the first being that they come with incredible stories, and the second being that their design and construction make for some great acoustics. Most organizations promote just the historical element, but yours could pull in more visitors by highlighting both with this new initiative.

Objectives

Channels

Industries

Budget

Concept

Chances are that most of us have driven past a heritage building in our area and thought that it seemed beautiful and interesting, but so much so that we felt the need to pull over and actually make a visit. Enhance the public’s interest in your heritage building’s architecture by creating a regular musical performance on site, highlighting the intricate acoustics. These performances will take the form of instrumental ensemble playing multiple pieces of music, with each one being played in a different room of the building. To elevate the experience and further impress the audiences, projections can be put behind the musicians that show a scene that would have happened in that room during the building’s prime; your performances will be able to transport crowds back in time through both audio and visuals.

Partnerships

Partner with an artist who is working to push further the limits of live performance in order to create a stunning audio-visual performance. This artist will act as the spokesperson for the events and will promote your company, the heritage house, and the performances in media interviews, through their social media platforms, and any other promotional platforms they might have access to.

Execution

To further promote this initiative, preview performances can be done as part of regional or national festivals, inviting those audiences to visit your heritage building and immerse themselves in the audio-visual experience you have been able to create. A seasonal program with different artists can also be promoted in order for visitors to come back for more.

Benefits

  • Generate a buzz around your building
  • Highlight the creativity and innovation of your organization
  • Establish your organization as a supporter of the music and arts communities
  • Increase the amount of traffic moving through your building
  • Sponsorship opportunities
  • Content creation opportunities
  • Local to national PR opportunities

Additional information
Objectives

Brand Awareness, Branding, Event activation, In-store Traffic, Product Demonstration, Product Launch, Sales

Channels

Events, Installation

Industries

Arts and Entertainment, Hospitality, Public Sector, Real Estate, Travel and Tourism

Budget

$$

About

Wittycloud is a digital library filled with amazing royalty-free creative marketing ideas. Our mission is to make creativity accessible to everyone.

Contact

Feel free to contact us if you have any inquiries about our services. Please send us an email at hello@wittycloud.com and we will get back to you as soon as possible.

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