Second Screen - Wittycloud - Creative Marketing Ideas For Everyone

The print industry is taking a hit, and there’s no arguing the effect it is having on print copies of papers and magazines. Get people interested in your publication again with this innovative new addition.


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Second Screen

Summary

The print industry is taking a hit, and there’s no arguing the effect it is having on print copies of papers and magazines. Get people interested in your publication again with this innovative new addition.

Objectives

Channels

Industries

Budget

Concept

With more and more people opting to read the online edition of a publication instead of the print edition, physical magazines and newspapers are seeing a decrease in sales. Provide people with a new incentive to purchase a print edition of your publication by creating a web or mobile app that provides your readers with bonus content when they scan the pages of magazine or newspaper with your app. When the in-app scanner detects certain images or codes, it will take users to exclusive content that cannot be found on any of your other platforms. This initiative can be pushed even further by offering augmented reality experiences in place of the typical video content.

Partnerships

Work with your writers to create the content, such as exclusive interviews, behind-the-scenes videos, and more, and to act as the ambassadors of this feature that they worked to create. They will be able to promote your new incentive through word-of-mouth, posts on their social media platforms, as well as through any other promotional tools that they might have access to.

Execution

This new app can also be used as a great business-to-business tool by allowing you the opportunity to offer promotional spaces to your clients, creating a revenue stream for your company. Additionally, the app can be effective in showcasing the many different promotions and deals related to the topics being discussed within the publication and its bonus content.

Benefits

  • Set your company apart from your competition
  • Demonstrate the innovation of your company
  • B2B Sales increase opportunities
  • Online engagement opportunities
  • Data collection opportunities
  • Content creation opportunities
  • Sponsorship opportunities
  • Local to international PR opportunities

Additional information
Objectives

Branding, Loyalty, Sales

Channels

App, Augmented Reality, Digital, Experiential, Print, Video

Industries

Arts and Entertainment, News and Media, Public Sector

Budget

$$$

About

Wittycloud is a digital library filled with amazing royalty-free creative marketing ideas. Our mission is to make creativity accessible to everyone.

Contact

Feel free to contact us if you have any inquiries about our services. Please send us an email at hello@wittycloud.com and we will get back to you as soon as possible.

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