Secret Circuit - Wittycloud - Creative Marketing Ideas For Everyone

People have always found an allure in becoming a member of a secret society. Introduce a new level of excitement to your products by creating an underground network that only those who purchase your products can have access to.


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Secret Circuit

Summary

People have always found an allure in becoming a member of a secret society. Introduce a new level of excitement to your products by creating an underground network that only those who purchase your products can have access to.

Objectives

Channels

Industries

Budget

Concept

To some people, status is everything, and with the possibility of achieving exclusive benefits and experiences, you’ll have everybody want to purchase your products in no time. Working in collaboration with the stores and various other locations that your products can be purchased at, establish a University underground party network that has the merchants working as the key holders to an incredibly exclusive experience. In order to join the network and find out the location of different parties, students must purchase one of your products at one of the participating locations to receive a unique code that they can enter on the site created for this campaign. After the code has been entered they will be a registered attendee and receive the location of the party via email or text on the day of.

Partnerships

Student Brand Ambassadors will work to promote the campaign strictly through word of mouth to maintain the secret and exclusive element that keeps it exciting. Students who attend a certain number of events can achieve the status of campaign ambassadors, and will also promote the campaign and upcoming parties through word of mouth.

Execution

Eventually, this network can be built into several different Universities across a region or even an entire country, making different stores close to their campuses official participating locations, thus increasing sales on a potentially national level. The use of unique codes enables your company to measure the performance of your points of purchase and build your sales and marketing strategies accordingly.

Benefits

  • Associate your company with status and exclusivity
  • Activate your Student Brand Ambassadors
  • Measure the performance of your points of purchase
  • Increase sales without being overly promotional
  • Community outreach opportunities
  • Content creation opportunities

Additional information
Objectives

Brand Awareness, Event activation, In-store Traffic, Sales

Channels

Events, Program

Industries

Apparel, Beauty and Health, Computers and Electronics, Food and Beverages, News and Media, Retail, Sports and Fitness

Budget

$$$

About

Wittycloud is a digital library filled with amazing royalty-free creative marketing ideas. Our mission is to make creativity accessible to everyone.

Contact

Feel free to contact us if you have any inquiries about our services. Please send us an email at hello@wittycloud.com and we will get back to you as soon as possible.

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