Soap Box - Wittycloud - Creative Marketing Ideas For Everyone

Nothing solidifies the longevity of a company like appealing to both parents and children. Launch an event that makes your company name a staple in any household, and a favourite amongst many generations.


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Soap Box

Summary

Nothing solidifies the longevity of a company like appealing to both parents and children. Launch an event that makes your company name a staple in any household, and a favourite amongst many generations.

Objectives

Channels

Industries

Budget

Concept

When shopping for products that they will be bringing into their homes, parents want to know that your company has their family’s best interest at heart. Make sure that everybody knows how important family is to your company by hosting a family focussed event that will be sure to make your name and products the ones that are passed down from generation to generation. Organise a series of soapbox races where each participating family team must build their racecar out of your company’s products. This racing event can be open to current and potential customers, employees, partners, and suppliers. Those who are wishing to participate must first stop by one of your locations to register and pick up their instructions and equipment. Spectators of the race will be asked to vote for their favourite soapbox car design, and the winner will have their car on display at one of your locations for a month.

Partnerships

The families that participate will work as the promoters for the event as they share their design process and the actual race event on social media. The instructions that they pick up when they register will have a special hashtag listed for them to use. As a thank you to your employees, any of them or their families that wish to participate should receive their equipment for free, and they will promote the event through their social circles and online.

Execution

Just because this event is designed to be fun for everyone, doesn’t mean that there won’t be any work to do; at the races, showcase the different job opportunities that your company has to offer, the know-how of your employees, and also the great products and services that you provide. Use these events to collect the contact information of the participating families so that you can further promote your products later.

Benefits

  • Showcase your company’s family values
  • Creates added value to both employees and customers
  • Showcase your company’s creativity
  • Become a staple in the different communities you are a part of
  • Content creation opportunities
  • Local to national PR opportunities

Additional information
Objectives

Brand Awareness, Data Collection, Event activation, HR Recruitment, In-store Traffic, Lead Generation, Product Demonstration, Sales, Sampling, Team Building

Channels

Competition, Events

Industries

Autos and Vehicles, Computers and Electronics, Education, Industrial, Public Sector, Retail, Sports and Fitness

Budget

$$

About

Wittycloud is a digital library filled with amazing royalty-free creative marketing ideas. Our mission is to make creativity accessible to everyone.

Contact

Feel free to contact us if you have any inquiries about our services. Please send us an email at hello@wittycloud.com and we will get back to you as soon as possible.

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