Staircase Master - Wittycloud - Creative Marketing Ideas For Everyone

Promote an active lifestyle amongst the members of your community with this new event that will also provide your company with the opportunity to collect donations for a local charity.


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Staircase Master

Summary

Promote an active lifestyle amongst the members of your community with this new event that will also provide your company with the opportunity to collect donations for a local charity.

Objectives

Channels

Industries

Budget

Concept

Nothing attracts a more loyal customer following than showing the public that your company cares about their well-being, and that you care about taking care of the community as well; a public display of putting the welfare of others before your own success ensures customers that stick around for long time. Organize a public event that sees willing participants racing up the staircases of some of the tallest skyscrapers in your city. There can be two different levels of races, with one seeing local professional athletes racing up, and the other focussing on the general public. In order to enter, racers must make a charitable donation to the charity of your company’s choice, and once racers have reached the top, your employees can be at the top prepared to give informational, health-related talks and new products to launch.

Partnerships

Partner with a local, well-known athlete to become the ambassador of this event. They will work to promote your company, the charity you’re raising money for, and the event in media interviews, on their various social media platforms, as well as through any other promotional platforms that they might have available to them.

Execution

A live-stream of at least the race of professional athletes can be available on your company website, with viewers having to submit their emails in order to gain access. To announce which athletes will be participating in the race, your company can do a series of promotions with each athlete using or talking about one of your products.

Benefits

  • Showcase your company’s expertise in your field
  • Demonstrate your company’s focus on charity work
  • Demonstrate your company’s care for the public’s well-being
  • Become a pillar of your community
  • Content creation opportunities
  • High social media exposure
  • Local to national PR opportunities

Additional information
Objectives

Brand Awareness, Fundraising, Lead Generation, Online Traffic, Product Demonstration, Product Launch, Sampling, Social Responsibility

Channels

Competition, Events, Live Streaming

Industries

Apparel, Beauty and Health, Food and Beverages, Public Sector, Real Estate, Retail, Sports and Fitness

Budget

$$$

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