Step & Earn - Wittycloud - Creative Marketing Ideas For Everyone

Earning points and discounts on products that you already want doing something that you already have to do anyways? Sounds perfect. Help your customers unlock exclusive deals just by walking.


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Step & Earn

Summary

Earning points and discounts on products that you already want doing something that you already have to do anyways? Sounds perfect. Help your customers unlock exclusive deals just by walking.

Objectives

Channels

Industries

Budget

Concept

Develop a pedometer app that allows its users to earn points for each step they take during their day and redeem those points for exclusive deals on products. Certain deals can require a certain amount of steps to be completed on a single day, or only after users complete challenges issued by your company. In addition to the products that are eligible for the deals offered by the app, your company’s entire product catalogue will be available for the app’s users to look at as well. The app will enable your company to promote a healthy lifestyle while also promoting your products and increasing sales numbers.

Partnerships

Partner with an athlete or a local sports organization to work as the spokesperson for the app. They will work to promote the app and healthy lifestyle on their social media platforms, as well as through any additional promotional platforms that they might have access to.

Execution

In addition to the daily use and point earning that your app provides to your customers, additional challenges for certain deals or products can be rolled out by your company weekly or monthly. These challenges can be to walk a certain number of steps within the allotted challenge time, to walk a certain distance, or to walk a certain number of steps consecutively over a certain number of days. Your company can also create sales that are exclusive to app users.

Benefits

  • Position your company as supporters of a healthy lifestyle
  • Create an incentive to purchase your company’s products
  • Increase your consumers database
  • Create added value to shopping at your company’s store
  • Create sponsorship opportunities

Additional information
Objectives

Lead Generation, Loyalty, Sales, Social Responsibility

Channels

App, Digital, Gamification

Industries

Apparel, Arts and Entertainment, Autos and Vehicles, Beauty and Health, Computers and Electronics, Education, Finance and Insurance, Food and Beverages, Hospitality, Pets and Animals, Public Sector, Retail, Sports and Fitness, Telecommunications, Travel and Tourism

Budget

$$$

About

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