Store Busking - Wittycloud - Creative Marketing Ideas For Everyone

Create entertainment for your customers while also helping local talent by establishing a system where busking musicians are able to perform right in your store.


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Store Busking

Summary

Create entertainment for your customers while also helping local talent by establishing a system where busking musicians are able to perform right in your store.

Objectives

Channels

Industries

Budget

Concept

Every great musician just needs somebody to give them the opportunity to play their music in front of a crowd, and your company could easily provide that opportunity to all the local artists in your community. Provide entertainment for your customers while providing a space for musicians in the heart of your store by establishing a system where approved musicians can register for a time slot at the cash register counter to perform during your business hours. Customers will have the opportunity to donate to the busker while cashing out, either by donating cash or purchasing a gift card for the busker, all of which can be picked up by the performer at the end of their time slot.

Partnerships

The local musicians that are registered to perform can promote their performances on their social media platforms and any other promotional platforms that they might have access to. Additional promotion could be available via a local radio station that wants to partner with your company and help to promote the local music community.

Execution

To find the local talent that you will be having performing in your stores, regularly host an open mic event that works as an audition to make it on to the approved musicians list. Your company can also host different kinds of events working with the musicians that are registered already, such as workshops, conferences, and benefit concerts to support a local charity.

Benefits

  • Position your company as a supporter of the music industry
  • Position your company as a champion of your community
  • Create added value for people to visit your store
  • Create added value for people to buy gift cards
  • Local PR opportunities
  • Content creation opportunities
  • Opens doors for different events to be held at your store

Additional information
Objectives

Brand Awareness, Event activation, In-store Traffic, Sales, Social Responsibility

Channels

Events, Program

Industries

Arts and Entertainment, Hospitality, Retail

Budget

$

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