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Getting millennials and other younger generations to look away from their mobile devices can tend to be a losing battle. Put your knowledge of where their focus lies to good use with a new app to be used in-store.


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Summary

Getting millennials and other younger generations to look away from their mobile devices can tend to be a losing battle. Put your knowledge of where their focus lies to good use with a new app to be used in-store.

Objectives

Channels

Industries

Budget

Concept

If the younger generations spend all of their time staring at the screens of their mobile devices, should you be spending time trying to figure out how to make them look up? Or should you be putting what you want them to see on the screens they’re so focussed on? Design and create an app for mobile devices that works as an interactive map of your store. Users won’t have to stress about asking your employees for help when all of the answers to their questions lay right in front of them. With assistance from Bluetooth and Wifi beacons situated throughout your store, the app will be able to locate the app user within your store and show them the best route to their desired product.

Partnerships

Your employees will work as ambassadors for the app, promoting and explaining it in-store as well as online through your company social media accounts. The employees will discuss how through the use of this app they now have more time to advise customers on the products they have actual questions about, instead of just pointing out where things are in the store.

Execution

Since the app is able to locate the user’s location within your store, you can also use it to push promotions based on the products that are close to them as they walk around. This app is also the perfect way for your company to gather relevant data, as contact information and some other personal details are required to set up an account, allowing you to create targeted marketing campaigns and promotions.

Benefits

  • Establish your company as a leader in the industry
  • Establish your company as forward-thinking
  • Highlight the innovation of your company
  • Promotional marketing opportunities
  • Data collection opportunities

Additional information
Objectives

Data Collection, In-store Traffic, Lead Generation, Product Demonstration

Channels

App, Digital

Industries

Apparel, Beauty and Health, Computers and Electronics, Food and Beverages, Home and Appliances, Pets and Animals, Real Estate, Retail, Sports and Fitness

Budget

$$$

About

Wittycloud is a digital library filled with amazing royalty-free creative marketing ideas. Our mission is to make creativity accessible to everyone.

Contact

Feel free to contact us if you have any inquiries about our services. Please send us an email at hello@wittycloud.com and we will get back to you as soon as possible.

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