Sweat - Wittycloud - Creative Marketing Ideas For Everyone

For some reason there is a stigma regarding excessive sweating in public, even in gyms, regardless of the fact that it shows how hard somebody has been working. Flip the script and release a line of clothes that celebrate the sweat instead of shaming it.


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Sweat

Summary

For some reason there is a stigma regarding excessive sweating in public, even in gyms, regardless of the fact that it shows how hard somebody has been working. Flip the script and release a line of clothes that celebrate the sweat instead of shaming it.

Objectives

Channels

Industries

Budget

Concept

Help encourage your clients to be proud of their hard work and make them want to train even harder in your brand new line of clothing that transforms in front of their eyes with the help of their sweat. Working in collaboration with a visual artist, create a range of clothing items made using hydrochromic ink, which allows for special designs or messages on the clothing to be revealed when exposed to moisture, and then hidden again once dry. The parts of the clothing with this special ink on them can have inspirational messages, your company’s slogan, or even just a fun pattern. By requiring the moisture of the wearer’s sweat to activate the ink on the fabric, your company is encouraging healthy lifestyles for your clientele, as well as working to end the stigma around sweating in public.

Partnerships

The artist that you work with on this collaboration will also act as the spokesperson for the project. They will promote your new clothing line through media interviews, their social media feeds, as well as through any additional promotional platforms that they might have available to them. Additionally, you can partner with gyms to promote your product on their various platforms, and potentially even have them sell it.

Execution

Start a campaign by sending some items from your advanced clothing line to various influencers and have them post videos of themselves working out in them, making sure to capture the moment that the hydrochromic ink is activated and their pattern or message is revealed. From there, you can create a contest asking people on social media to post their own videos, and the most inspiring or entertaining video can receive a prize package from your company.

Benefits

  • Position your company as innovative and creative
  • Position your company as a supporter of active and healthy lifestyles
  • Showcase your company’s care for your clientele’s wellbeing
  • Content creation opportunities
  • Local to international PR opportunities

Additional information
Objectives

Brand Awareness, Branding, Product Demonstration, Product Launch, Sales, Social Responsibility

Channels

Experiential, Influencers and Bloggers, Print

Industries

Apparel, Beauty and Health, Public Sector, Retail, Sports and Fitness

Budget

$

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