Thank You - Wittycloud - Creative Marketing Ideas For Everyone

It’s very easy to spot an angry or aggressive driver, and unfortunately very hard to spot a careful or polite driver on the road. Be the company that gets the nice drivers the recognition they deserve, while also making the roads a little less stressful to drive on.


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Thank You

Summary

It’s very easy to spot an angry or aggressive driver, and unfortunately very hard to spot a careful or polite driver on the road. Be the company that gets the nice drivers the recognition they deserve, while also making the roads a little less stressful to drive on.

Objectives

Channels

Industries

Budget

Concept

Honking, lights, and hand gestures are the most common ways for drivers to interact with each other while on the road, but more often than not these methods of communication are used for unpleasant exchanges during stressful, high traffic rush hours. While many drivers are taking their frustrations out on the road and those around them, what about the drivers who do what they can to help their fellow commuters? Reduce the stress and increase the happiness of at least some of these drivers by creating a prototype vehicle that includes a feature to flash a signal of thanks to other drivers for things like letting them into their lane or letting them turn first. Through this innovative new feature, your company will not only be able to demonstrate its expertise, but also show how much you care for the well-being of your current and potential clientele. You’ll also be providing your customers with the opportunity to be recognized by fellow drivers for their kind driver characteristics, which could play a role in their decision to continue purchasing their vehicles from your company.

Partnerships

Partner with local universities with behavioural psychology departments to help you analyze driver behaviours and create a prototype functionality. The students and the universities that your partner with will act as the spokespeople for this initiative and will work to promote it through interviews with various media outlets, as well as through any additional promotional platforms that they might have available to them.

Execution

This newly developed prototype can be the basis of your next campaign and can be featured on television ads, billboards, social media and more. This exciting new feature will also work as a good tool to attract potential buyers during conferences, trade shows, and any other kind of sponsored corporate event.

Benefits

  • Demonstrate the innovation of your company
  • Highlight the expertise of your company
  • Demonstrate the you care about the well-being of your clientele
  • Set your product apart from your competitors
  • Demonstrate the expertise of your employees
  • Created added-value for your customers
  • Content creation opportunities
  • Local to international PR opportunities

Additional information
Objectives

Brand Awareness, Branding, Lead Generation, Product Demonstration, Product Launch, Social Responsibility

Channels

Installation

Industries

Autos and Vehicles, Travel and Tourism

Budget

$$$$

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