Tourist Guide - Wittycloud - Creative Marketing Ideas For Everyone

Everybody is unique; they all have their own interests, tastes, and curiosities. In a day and age where almost everything is customisable, why are we still using a “one tour suits all” methodology in the tourism industry?


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Tourist Guide

Summary

Everybody is unique; they all have their own interests, tastes, and curiosities. In a day and age where almost everything is customisable, why are we still using a “one tour suits all” methodology in the tourism industry?

Objectives

Channels

Industries

Budget

Concept

Help make every vacation a trip to remember by developing an artificial intelligence platform that allows travelers to plan their perfect trip itinerary. The tourist begins their trip planning by first visiting the website to create a profile and answer a questionnaire about their age, family situation, interests, details about previous trips, etc. The platform will then present the user with options for a customisable itinerary for their desired travel destination. The system learns from the approval and disapproval of its users for the effectiveness of its suggestions and changes accordingly. An app can also be developed that works as an interactive map allowing users to check their custom designed itineraries once they arrive at their location.

Partnerships

Your company’s newly designed platform can work in collaboration with local tourist destinations, restaurants, and shops that would be of interest on their trips. The owners of these destinations and their companies’ social media teams would work to promote your platform on their social media accounts, as well as through any other promotional tools they might have available.

Execution

The mobile app will allow your company to track the users in order to suggest different activities, shops, and dining experiences as they enter the area using push notifications. By dining, shopping, or participating in a suggested activity, your users will accumulate points that can be redeemed at participating merchants, or towards their next trip.

Benefits

  • Position your company as technological leader in your field
  • Collect information that allows your company to create an accurate profile of your clients
  • Content creation opportunities
  • Local and international PR opportunities
  • Track your users on site
  • Use points and rewards to measure the revenue per client

Additional information
Objectives

Data Collection, Lead Generation, Online Traffic, Sales

Channels

App, Artificial Intelligence, Digital, Gamification

Industries

Hospitality, Public Sector, Real Estate, Travel and Tourism

Budget

$$$$

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