Unboxing - Wittycloud - Creative Marketing Ideas For Everyone

Stimulate one of your consumers’ most important senses, the sense of smell, and have your products flying off of the shelves with this alluring new addition to your packaging and stores.


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Unboxing

Summary

Stimulate one of your consumers’ most important senses, the sense of smell, and have your products flying off of the shelves with this alluring new addition to your packaging and stores.

Objectives

Channels

Industries

Budget

Concept

When a product can stimulate all of a consumer’s senses, it’s almost always a guaranteed buy. Since not all products have the ability to do that, make sure they at least target the sense that matters most. Scents can trigger lasting memories, create comforting atmosphere, and attract people to the scent’s source, so why not use one to get people to buy your products. Strengthen your company’s brand identity by developing a unique and alluring fragrance to be incorporated with all of your products; whether its activated during the unboxing of a product, or when people enter your stores, your brand will have its very own scent that will keep people coming back time and time again.

Partnerships

Partner with a well-known perfumer to compose your brand’s alluring new scent and to work as the ambassador for this new campaign. The perfumer will be able to promote your company and your new scent through posts on their social media platforms, as well as through any other additional platforms that they might have available to them.

Execution

Launch this new experience by sending out empty boxes to the media and influencers that release your new scent once they have been opened and ask them to review their experience. Generate online content from behind-the-scenes footage of the perfumer creating the scent, to viral unboxing videos featuring your products.

Benefits

  • Showcase the creativity and innovation of your company
  • Generate more traffic in-store
  • Inspire viral content featuring your products
  • Add to your brand’s identity
  • Content creation opportunities
  • Local to international PR opportunities

Additional information
Objectives

Branding, Product Demonstration, Product Launch

Channels

Experiential

Industries

Apparel, Autos and Vehicles, Beauty and Health, Computers and Electronics, Food and Beverages, Home and Appliances, Industrial, Pets and Animals, Retail, Sports and Fitness

Budget

$$

About

Wittycloud is a digital library filled with amazing royalty-free creative marketing ideas. Our mission is to make creativity accessible to everyone.

Contact

Feel free to contact us if you have any inquiries about our services. Please send us an email at hello@wittycloud.com and we will get back to you as soon as possible.

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