Virtual Guide - Wittycloud - Creative Marketing Ideas For Everyone

When it comes to travelling, some people love the tours, but hate the tour guides; their outgoing personalities understandably don’t always mesh with everybody. Allow your city or region’s visitors to take as many tours as they want without being rushed or getting annoyed even once.


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Virtual Guide

Summary

When it comes to travelling, some people love the tours, but hate the tour guides; their outgoing personalities understandably don’t always mesh with everybody. Allow your city or region’s visitors to take as many tours as they want without being rushed or getting annoyed even once.

Objectives

Channels

Industries

Budget

Concept

Arguably the worst part about any guided tour is when the guide pulls you away from something or somewhere that you weren’t ready to leave yet. Make all of the tourists’ dreams come true by creating an app that allows them to create their own tour of your city or region, and follow it at their own pace. Showcase the tourist, ancestral, and cultural attractions of your region or city through a newly developed mobile app that allows visitors to follow pre-programmed or completely customized itineraries on their smartphone and discover the different points of interest in real time. The mobile app will also receive notifications that a tourist has arrived at specific locations through location tracking software, and then unlock special content or experiences when visitors are in front of participating establishments.

Partnerships

Partner with local establishments to gather their recommendations on the different attractions that should be featured on your app, and they will work as ambassadors for this new initiative. They will promote your app, and your new tourist experience on their premises, through word-of-mouth, on their social media platforms, as well as through any additional promotional platforms that they might have presented to them.

Execution

This app could be launched during a special local event or holiday in order to promote it to a higher number of tourists. To increase the engagement with the app, a contest can be created to see who can be the first person to unlock all of the hidden content that is revealed through the location tracker; the winner earns a stay at a nice hotel or trip to a relaxing spa experience.

Benefits

  • Increase the tourism in your city or region
  • Highlight your innovation and modernity
  • Showcase your attention to what your tourists want
  • Increase sales numbers at local businesses
  • Content creation opportunities
  • Local to international PR opportunities

Additional information
Objectives

Brand Awareness, In-store Traffic, Product Demonstration

Channels

App, Experiential, Gamification

Industries

Hospitality, News and Media, Public Sector, Real Estate, Travel and Tourism

Budget

$$

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