Virtual Zoo - Wittycloud - Creative Marketing Ideas For Everyone

Add some excitement and intrigue to a walk through your city by setting all of the local zoo animals loose! Shake up a regular day for the locals, and attract animal lovers from all over with this incredible digital experience.


Categories ,

Virtual Zoo

Summary

Add some excitement and intrigue to a walk through your city by setting all of the local zoo animals loose! Shake up a regular day for the locals, and attract animal lovers from all over with this incredible digital experience.

Objectives

Channels

Industries

Budget

Concept

Imagine finding a giraffe in your local park, or a tiger outside of your favourite restaurant… if you’re struggling being able to picture those run-ins, this brand new app can help. Increase the number of tourists that come to your area by developing an innovative and engaging app adventure for your tourists. This app takes the form of a virtual zoo that allows people moving throughout your city to view life-size, virtual animals come to life right in front of them through the screen of their mobile devices. Interactive markers are installed at various strategic points in your city and allow users to activate the app when they are scanned, which will then bring up an animal on their screen along with facts about that animal and its natural habitat; an interactive map is available within the app, so users can locate these markers. A photo feature also allows users to take a photo capture with the animated virtual animal, after which a branded frame is added before saving it to the user’s device.

Partnerships

Partner with your local zoo or wildlife park to act as an ambassador for your app, and to create video content for it as well. The marketing teams for these popular tourist destinations will work to promote your app on their premises, on their various social media platforms, as well as through any other promotional platforms that they might have available to them.

Execution

Create a contest that asks the users of the app to find and collect all of the animals that have been set loose throughout your area, those who are able to capture them all will be eligible to win free tickets or a free season pass to either the zoo or wildlife park.

Benefits

  • Boost your area’s tourism numbers
  • Increase the profits of local business
  • Demonstrate the creativity and innovation of your organization
  • Content creation opportunities
  • Local to international PR opportunities

Additional information
Objectives

Branding, In-store Traffic, Sales

Channels

App, Augmented Reality, Experiential, Installation, Social Media

Industries

Arts and Entertainment, Education, Pets and Animals, Public Sector, Travel and Tourism

Budget

$$$

About

Wittycloud is a digital library filled with amazing royalty-free creative marketing ideas. Our mission is to make creativity accessible to everyone.

Contact

Feel free to contact us if you have any inquiries about our services. Please send us an email at hello@wittycloud.com and we will get back to you as soon as possible.

Privacy Preference Center