Weather Discount - Wittycloud - Creative Marketing Ideas For Everyone

Most people only look forward to sunny days and warm weather, leaving them sad and disappointed when other weather conditions roll through. Have your customers excited all day, no matter the weather, by providing different weather-based discounts.


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Weather Discount

Summary

Most people only look forward to sunny days and warm weather, leaving them sad and disappointed when other weather conditions roll through. Have your customers excited all day, no matter the weather, by providing different weather-based discounts.

Objectives

Channels

Industries

Budget

Concept

A person’s mood can affect their spending habits, and with this new promotion your company can keep them in high spirits and ready to purchase your products as a thanks for making them feel that way. Program a plugin that connects to a weather channel’s API that registers weather temperature in real time in order to offer promotions based on the weather: when the software records temperatures outside the seasonal norms of a given region, a corresponding promotion is offered to local consumers. Remind your customers to keep their notifications on, because with your new plugin even the gloomiest of days can be turned around when they receive a notification that the weather has earned them a discount on one of your products, or maybe even their entire purchase.

Partnerships

The weather channel that your company designs the plugin to work with will act as a promotional partner. Both through their website and their televised weather updates, they will work to promote your company and the discounts you offer. In exchange their logo will be displayed proudly on every ad that is rolled out for your campaign.

Execution

Whether your customers make a purchase before or after the discount has been offered, as long as it is made on the same day they will be eligible to redeem it. If a purchase has been made before the discount is officially announced then all they have to do is send a photo of their receipt to your customer service team and they will be reimbursed, and if they make a purchase after receiving the notification then all they have to do is show the discount code at the cash register.

Benefits

  • Create added value for customers to shop at your stores
  • Showcase your company’s creativity and innovation
  • Demonstrate your company’s care for its customers’ well-being
  • Content creation opportunities
  • Community outreach opportunities
  • Local to international PR opportunities

Additional information
Objectives

In-store Traffic, Online Traffic, Sales

Channels

App, Digital

Industries

Apparel, Beauty and Health, Food and Beverages, Hospitality, Pets and Animals, Retail, Sports and Fitness, Travel and Tourism

Budget

$$$

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