Zero Waste - Wittycloud - Creative Marketing Ideas For Everyone

Make the public know that your company is working to reduce their environmental impact. Collaborate with a local environmentally focussed charity or group to create an event where you company works to create zero waste for a certain amount of time.


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Zero Waste

Summary

Make the public know that your company is working to reduce their environmental impact. Collaborate with a local environmentally focussed charity or group to create an event where you company works to create zero waste for a certain amount of time.

Objectives

Channels

Industries

Budget

Concept

The focus on creating a better environment and a better tomorrow has never been stronger than right now, and your company can be seen as a leader in the movement to becoming a more environmentally friendly community. Work with a local environmentally focussed charity or organization to create a chain reaction challenge where your company works to create zero waste over a certain amount of time, and invites your community, fellow businesses, partners, clients, etc. to join in, thus creating a chain of zero waste. Each participating link in the chain will be able to keeps tabs on the other by following the hashtag #ZeroWasteChallenge online.

Partnerships

The environmentally focussed charity or group that your company has chosen to work with will promote the project on their social media platforms and through any other promotional outlets that they have. Much like the chain reaction of zero waste that this campaign creates, it will also cause a chain reaction of promotion amongst those that also want to participate. The goal of this partnership is to create a buzz of environmental consciousness, rather than just another marketing tool.

Execution

This campaign starts with a simple partnership with the environmental charity or group of your company’s choice, and then grows as word spreads about your zero waste initiative. The chain begins to form when your company and the charity begin to call out fellow businesses in the community, your business partners, your clients, etc. This campaign can be implemented locally, nationally, and even internationally.

Benefits

  • Position your company as environmentally friendly
  • Position your company as a leader in the fight against climate change
  • Create added-value for potential employees to work for your company
  • Enhance the sense of community between your employees
  • Local and international PR opportunities
  • Reduce the amount of pollution going into the world

Additional information
Objectives

Brand Awareness, Social Media Engagement, Social Responsibility, Team Building

Channels

Program, Social Media

Industries

Apparel, Arts and Entertainment, Autos and Vehicles, Beauty and Health, Business Services, Computers and Electronics, Education, Finance and Insurance, Food and Beverages, Hospitality, Industrial, News and Media, Pets and Animals, Public Sector, Real Estate, Retail, Sports and Fitness, Telecommunications, Travel and Tourism

Budget

$

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Contact

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